Over the years, the Hay Days Grass Drags have become one of the most anticipated gatherings for snowmobile enthusiasts in North America. Once again this year, the event is expected to attract thousands of riders, racers, industry representatives and powersports fans to North Branch, Minnesota, on September 12–13, 2026.
Ahead of this major weekend, BRP shared with us the details surrounding Ski-Doo and Lynx’s presence at Hay Days 2026. SledMagazine.com is sharing the information received from the manufacturer, including booth schedules, special activities, ambassadors who will be onsite, 2027 snowmobiles on display and other events planned for this fall.
Ski-Doo Booth at Hay Days
New Attractions, New Interactions
There will be some fun new things within the booth this year, along with some familiar favorites returning for visitors to enjoy.
Saturday, September 12
7:00 AM – Booth opens
8:30 AM – T-Shirt Toss
8:45 AM – Mullet Caps Toss
9:00 AM – Meet our Ambassadors
10:00–10:30 AM – Press Conference
• Racing news, Snow PASS and a special award
1:00 PM – T-Shirt Toss
1:15–3:00 PM – Dunk Tank with Ambassadors
3:30 PM – Mullet Cap Toss
All Day – Arcade Lounge with games to unwind and win prizes
Sunday, September 13
7:00 AM – Booth opens
9:00 AM – T-Shirt Toss
11:30 AM–Noon – T-Shirt Toss
All Day – Arcade Lounge with games to unwind and win prizes
Displays will include the 2027 MXZ 600RS, several 2027 Ski-Doo models, a Blair Morgan X-Games race sled, and the 10.25-inch display. Expert personnel will be onsite to demonstrate its capabilities and answer questions about connectivity.
Visitors will also have a chance to win unique Ski-Doo swag, including 20th anniversary decals, bandanas, Mullet Caps and, of course, T-shirts.
Plus, you’ll have the opportunity to try to dunk your favorite ambassadors!
Snowmobile and accessory product experts will be available throughout the day to answer questions.
Ski-Doo Ambassadors Onsite
Carl Kuster
Blaine Mathews
Nadine Overwater
Steve Martin
Landon Pavan
Dave Norona
Kaylee Peterson
Dave Comstock
Ski-Doo Models on Display
- MXZ X-RS – 20th Circuit Yellow
- MXZ Adren/Blizzard – Black
- Renegade X-RS – 20th Circuit Yellow
- Backcountry Adrenaline S-43 – Arctic Desert
- Freeride 147 – Ultraviolet II
- Summit Expert 154 – Orange Crush
- Summit X 154 – Airy Blue
- Summit ADR 154 – Arctic Desert
- Summit Edge 154 – Airy Blue
- Expedition LE (16”) – Monument Grey
- Expedition Xtreme – Scandi Blue
- Skandic LE – Black
- MXZ 200 – Neo Yellow
Lynx Booth at Hay Days
Chill Out, Challenge Your Friends and Catch the Down & Dirty Challenge
If you’re feeling warm, stop by and grab a Lynx Freezy, then grab the handlebars and see if you can last long enough to win some cool prizes.
Unique Experiences
Try out the VR headset for an immersive Lynx Deep Snow ride.
Meet some Lynx ambassadors and get autographed posters.
Learn all about adjusting the unique Lynx suspensions and discover what makes the riding experience so special.
Saturday, September 12
7:00 AM – Booth opens
8:00 AM – Lynx Handlebar Challenge begins and runs all day
11:00 AM – Lynx Freezies
2:30 PM – Down & Dirty Mud Challenge at the Hay Days Mud Pit
Sunday, September 13
7:00 AM – Booth opens
8:00 AM – Lynx Handlebar Challenge begins and runs all day
Product experts will be onsite to answer questions about the unique Lynx riding experience.
Lynx Ambassadors Onsite
Keaton Roper
Colton Sturm
Oskar Andersson
Albin Johansson
Lynx Models on Display
- RAVE RE 600RR E-TEC – Viper Red
- Xterrain RE 850 E-TEC Turbo R – Black
- COMMANDER RE 900 ACE Turbo R – Tactical Grey
- Shredder DS 3900 850 E-TEC Turbo R – Mineral Blue / Viper Red
- Shredder RE 37000 850 E-TEC Turbo R – Hyper Silver / Viper Red
Avalanche Awareness Classes
BRP will once again host its important Avalanche Awareness Classes at participating BRP dealerships.
A separate announcement with schedules will be released soon.
Fall Shows
Snowmobile enthusiasts will also have opportunities to see some of the 2027 models, meet with product experts and grab giveaways at the Ski-Doo and Lynx booths during several fall shows.
- New Hampshire Grass Drags – October 9–11, Fremont, NH
- Utah Snowmobile Show – October 9–11, Farmington, UT
- Alberta Snowmobile, ATV and Off-Road Show – October 16–17, Edmonton, AB
- Colorado Snowmo Expo – October 23–24, Denver, CO (dealer-led)
- Toronto International Snowmobile, ATV and Powersports Show – October 23–25
- Montana Snowmobile Show – October 30–31, Kalispell, MT (dealer-led)
- Sask Snow Show – November 6–7, Prairie Land Park, Saskatoon (dealer-led)
- Snowmobile & Powersports USA Show & Sale – November 6–8, Novi, MI
- Salon de la motoneige et du quad Quebec – November 6–8, Quebec City
- Idaho Snowmobile Show – November 20–21, Nampa, ID (dealer-led)
SledMagazine.com Will Be at Hay Days 2026
With everything planned for the Ski-Doo and Lynx booths, Hay Days Grass Drags 2026 is shaping up to be an exciting weekend for snowmobile enthusiasts.
Visitors will have an opportunity to check out several 2027 Ski-Doo and Lynx snowmobiles, meet ambassadors from both brands, talk directly with BRP product experts and take part in a variety of activities.
Saturday morning’s Ski-Doo press conference will also be one to watch, with BRP promising racing news, information about Snow PASS and a special award.
At the Lynx booth, visitors will be able to experience a Deep Snow ride in virtual reality, learn more about Lynx suspension technology and put themselves to the test in the Lynx Handlebar Challenge. Saturday afternoon’s Down & Dirty Mud Challenge at the Hay Days Mud Pit should also draw plenty of attention.
And there’s another reason to stay tuned:
The SledMagazine.com team will be onsite throughout the entire weekend!
Our team will be in North Branch, Minnesota, on September 12–13, 2026, experiencing Hay Days Grass Drags right in the middle of the action. We’ll meet with industry representatives, product experts, ambassadors and snowmobile enthusiasts to discover what’s new and bring you coverage from one of North America’s major snowmobile industry events.
Follow SledMagazine.com throughout the weekend as we bring you the latest discoveries, new products and atmosphere directly from Hay Days Grass Drags 2026!